Theresa Cramer

Content marketers have long known how important it is to provide value to your audience. They know how providing relevant, useful information creates loyal users. So if your app is struggling to keep users engaged, it might be time to turn to the time-tested tactics of content marketing.

At the 2017 Gilbane Conference we asked a number of industry experts a series of questions. With the help of an experienced video editor, I put together a series of videos meant to increase awareness about the conference while also providing content for EContentmag.com.

Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.

SME '17: 4 Challenges of Virtual Reality - Streamin...

Every marketer reading this wishes he or she had fans who are this engaged and evangelical. But it isn’t just Murderinos who want to tell everyone about their favorite podcasts. “96% said they had recommended a podcast to a friend. Word of mouth was the primary means for podcast discovery for these respondents, with just over half saying the primary means by which they learned about new podcasts were recommendations from program hosts or friends and family,” according to the Knight Foundation.

SME '17: Why You Need a Progressive Web App - Strea...

Challenging Problems and Creative Solutions Emerge ...

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.